ChatGPT and the future of digital transformation

There are few technologies that have made such an immediate impact on day-to-day work as ChatGPT. The powerful technology behind the chatbot is primed to supplement – if not completely take over – a variety of jobs in the months and years to come. It’s got some people scared, while others are excited about its potential to drive industries into the future.

Whether this represents a predictive model of intelligence, compared to fully fledged AI is a question for another time. However we’re seeing why some forward-thinking decision-makers are already integrating developments around ChatGPT into their digital strategies.

Disrupting digital transformation

We are still coming to terms with ChatGPT’s true potential, particularly in what it can offer organisations. But already we are seeing how the evolving technology behind the tool will have a significant impact on digital transformation, enterprise resource planning (ERP) and customer relationship management (CRM) via its advanced natural-language-processing (NLP) capabilities.

Enterprises that are in the midst of their digital transformations could possibly leverage the technology behind ChatGPT to automate and streamline various customer-facing processes, such as customer service and sales. The technology’s conversational interface can be integrated with your existing ERP and CRM systems, leading to increased efficiency and a much more enjoyable customer experience all-round. Your clients get the benefit of interacting with a highly intuitive and human-like system, while your staff are freed from these essential but time-consuming responsibilities.

For ERP specifically, ChatGPT has the capacity to automate repetitive tasks like data entry, generating reports and other everyday routine processes. This can help free up employees to focus on more value-added activities and improve overall productivity.

Whereas when it comes to CRM, ChatGPT can be integrated into customer-facing systems to provide a more personalised experience for users. Not only does this help staff focus on more value-add activities and improve their overall productivity, but it can also generate higher engagement from clients, increase customer loyalty and drive repeat business.

The big tech players are already seeing the value in AI integration

The largest and most established technology giants have been investing in artificial intelligence for decades. They understand it has the potential to transform industries, and they are developing their own solutions to take advantage of every new opportunity in AI, machine learning and NLP. It’s one of the main reasons why so many clients adopt the powerhouse tech stack Microsoft Dynamics 365.

But never one to rest on its laurels, Microsoft continues to strengthen its offering by meeting evolving consumer needs. Microsoft Teams Premium, for example, now offers businesses a way to cut costs and boost productivity through powerful AI solutions. Organisations can use the platform to automate tasks, streamline everyday processes and improve the overall efficiency of their operations. The result is an AI-driven solution that makes it easier for employees to collaborate and communicate with each other, which will ultimately help the business achieve its goals faster.

Leveraging the Tech Behind ChatGPT

Here are just a few practical benefits of how we may eventually integrate related tech within existing systems:
  • NLP capabilities can automate routine tasks to free up employees for more creative and client-facing jobs.
  • Improving your ERP’s user experience, providing for more intuitive and conversational interactions, which make it easier for employees to use the platform.
  • It may help your organisation better manage customer relationships by providing conversational interfaces that improve customer engagement and loyalty, help drive repeat sales and can even support upselling opportunities

Solving even bigger problems

Because it is impossible to predict all of AI’s potential, it’s often easier to focus on what it can do at a smaller scale, such as by streamlining the user experience or eliminating time-consuming jobs. But we believe AI can already be used to help solve much bigger industry problems.

In our latest white paper, China and Taiwan: Overcoming Supply Chain Disruption through Diversification, AI and ERP, we explored how the integration of AI and ERP systems can help organisations overcome supply-chain disruptions, particularly in the context of China and Taiwan.

The ability to diversify supply chains is a key strategy to mitigate the risks posed by supply-chain disruptions. Which is why integrating AI and ERP systems can give enterprises end-to-end visibility into their supply chains, automate essential tasks, and provide insights and analytics to make smarter decisions.

Perhaps most importantly, when paired with useful AI solutions, it’s the real-time insights that can also help organisations – across all industries – better respond to disruptions and become more agile in their strategic decision-making.

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